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Percent Off Calculator

Profit Percentage Calculator

Enter cost and selling price to instantly see your profit amount, markup percentage, and profit margin, the numbers every business needs.

Enter Prices

Markup & Margin
$
$
Try These Scenarios

Profitability Analysis

Profit Amount 💰
$0.00
Markup %
0.00%
(on cost)
Margin %
0.00%
(on revenue)
Revenue Multiplier
×1.00
Revenue Breakdown Cost / Profit
Cost
Cost
Profit

How It Works

Enter what you paid (cost price) in the first field and what you charged (selling price) in the second. The tool instantly computes the dollar profit, markup percentage, and profit margin.

Markup shows how much you added on top of cost. Margin shows what fraction of each dollar earned is pure profit. Both metrics are essential for pricing strategy, financial analysis, and profitability tracking.

The revenue breakdown bar visualizes exactly how each dollar of revenue splits between covering your costs and contributing to profit. Use this to evaluate pricing decisions at a glance.

Markup vs. Margin

  • Markup %: profit divided by cost, then × 100. Answers: "how much did I add on top?"
  • Margin %: profit divided by selling price, then × 100. Answers: "what share of revenue is profit?"
  • Multiplier: selling price ÷ cost. A ×2.0 multiplier means you doubled your money.

What Is the Formula?

Two essential metrics every business needs to understand.

Markup % (on Cost)
Markup = ( Sell − Cost ) ÷ Cost × 100

Shows how much you added on top of cost. A $10 cost sold for $15 = 50% markup.

Margin % (on Revenue)
Margin = ( Sell − Cost ) ÷ Sell × 100

Shows what share of revenue is profit. A $10 cost sold for $15 = 33.3% margin.

Live Example: T Shirt Business
$ cost
$ sell
Profit $16.99
Markup 212.38%
Margin 67.99%

Step by Step Worked Example

Scenario: You buy custom t shirts for $8.00 each and sell them for $24.99.

Profit
$24.99 − $8.00
= $16.99
Markup
$16.99 ÷ $8.00
= 212.38%
Margin
$16.99 ÷ $24.99
= 67.99%

Each shirt earns $16.99 profit on a 212% markup. Your margin of 68% means 68 cents of every dollar earned is profit.

Margins Across Real Products

Product Cost Selling Profit Markup Margin
T Shirt $8.00 $24.99 $16.99 212.4% 68.0%
Coffee Drink $0.75 $4.50 $3.75 500.0% 83.3%
Freelance Project $1200.00 $3500.00 $2300.00 191.7% 65.7%
Used Phone $250.00 $399.00 $149.00 59.6% 37.3%
Handmade Candle $3.50 $18.00 $14.50 414.3% 80.6%
Consulting Hour $45.00 $150.00 $105.00 233.3% 70.0%
Vintage Find $15.00 $85.00 $70.00 466.7% 82.4%
Course Creation $5000.00 $12000.00 $7000.00 140.0% 58.3%
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Common Questions

What is the difference between markup and margin?
Markup is profit as a percentage of cost, while margin is profit as a percentage of revenue, so a 100% markup equals a 50% margin.
How do I set a selling price from a target markup?
Multiply cost by (1 + Markup% ÷ 100). For a $40 item at 60% markup: $40 × 1.60 = $64 selling price.
What is a typical retail profit margin?
Margins range from 1 to 3% in grocery to 60%+ in luxury goods. Most general retail falls between 25% and 50%.
Can profit percentage be negative?
Yes, if the selling price is below cost, you have a loss. The calculator displays this as a negative percentage.
How do freelancers calculate project profit?
Enter total project costs (hours, materials, overhead) as cost and the client invoice amount as selling price to see your true return.
What is break even pricing?
Break even means profit is exactly 0%, where the selling price equals the cost. Any price above cost generates profit.
How do I convert between markup and margin?
Margin = Markup ÷ (1 + Markup). Markup = Margin ÷ (1 − Margin). For example, 50% markup = 33.3% margin.
Should I price based on markup or margin?
Margin is better for financial reporting (profit share of revenue), while markup is more intuitive for pricing (what to add to cost).